Hello, we’re BB.

Brand Bureau

  • Trailborn


    estes park, co

    Introducing a brand that’s re-introducing people to the great outdoors.


    To develop a comprehensive philosophy that shouts from the mountaintops why outdoor destinations matter



    • Competitive Analysis
    • Market Research
    • Trendscaping
    • Audience Studies
    • Creative Workshops

    BRAND Strategy

    • Positioning
    • Brand Definition
    • Brand Architecture
    • Naming
    • Copywriting
    • Brand Guidelines


    • Visual Identity
    • Collateral Design
    • Digital Art Direction
    • Website Design
    • Production Management


    • Signature Touchpoints
    • Guest Experience
    The Approach

    We wanted to channel the voice of the outdoors to help potential guests to hear its call. Epic American imagery and savvy, uncomplicated messaging conveys the beautiful tensions that play out across iconic landscapes.

    The Expression

    Bucket-list destinations have the power to speak for themselves. Trailborn—a coinage that suggests embarking on a literal or metaphorical journey—lets each property and each location shine, with a seasoned voice that demonstrates the brand’s passion for seeking the real and the awesome.

    The System

    Flashes of our Trailborn neon color pop against pastels and monochromes, evoking vintage maps and nature trail blazes. Brand photography is framed and complemented with bold, expressive typography, inviting drama through its simplicity.