Our team exists to create brand solutions, customizing service combinations to fit each project.
Discovery
Understanding human behaviour and culture shifts is the foundation of our work. We study the world around us, the brands disrupting and innovating, looking for patterns and insights in order to identify untapped opportunities.
COMPETITIVE ANALYSIS
MARKET RESEARCH
TRENDSCAPING
AUDIENCE STUDIES
BRAND / DESIGN AUDITS
STRATEGIC PLANNING
CREATIVE WORKSHOPS
PRE-DESIGN EXPLORATION
Brand Strategy
Whether we’re building new brands or transforming existing ones, we create dynamic brand platforms that are springboards for multidimensional creativity. We define the “why” at the heart of a brand – why it exists, why it resonates with people, and why it matters, allowing us to articulate how the brands live, communicate, and evolve in the real world.
POSITIONING / REPOSITIONING
BRAND DEFINITION
BRAND ARCHITECTURE
NAMING
VERBAL IDENTITY
BRAND GUIDELINES
Brand Design
Design is more than just fonts and artwork. From a single logo to a full design language, we imagine, visualize, and bring brands to life through identity systems, collateral packages, across print, digital, and physical spaces, weaving diverse touchpoints together with a distinct narrative and point of view.
VISUAL IDENTITY
CREATIVE DIRECTION
PRINT & DIGITAL COLLATERAL
ENVIRONMENTAL GRAPHICS
WEBSITE DESIGN
DIGITAL ART DIRECTION
PRODUCTION MANAGEMENT
Experience Strategy
Where brand strategy defines the “why,” experience strategy defines the “what.” What kind of experience captures this brand or place? And what might that guest journey look like? We think through spaces and places, developing all the facets and touchpoints that create truly meaningful experiences.
SIGNATURE TOUCHPOINTS
GUEST EXPERIENCE
CUSTOMER JOURNEYS
FEASIBILITY STUDIES
VISIONING & MASTER PLANNING
PROGRAM / AMENITY STRATEGY
Environment Design
Born from a foundation in both architecture and interiors, Environment Design is where our strategic design thinking and creative expertise push towards a new vision for the future. We apply traditional design know-how to non-traditional design challenges, from living spaces to leisure spaces, imaginary spaces to brick & mortar spaces.
DESIGN VISION
CONCEPT DESIGN
SCHEMATIC DESIGN
DESIGN INTENT
DESIGN GUIDELINES
PROTOTYPING
SCALABLE SOLUTIONS
KIT-OF-PARTS
BRAND ACTIVATIONS
Clients
Our Work
We define experiences.
Design in any form doesn’t matter without the people for whom you’re designing. We think through spaces and places, and the people traversing them, developing all aspects and touchpoints of their journey.
We develop brands.
Whether we are building new brands or transforming existing ones, we believe in getting to the very heart of each brand, understanding its true purpose, who it’s for, and why it matters, thus creating a strong foundation from which to build the brand through any creative expression.
We design spaces.
The power of the physical environment to inspire, calm, excite, or tell a story, is real. We design the full spectrum of the guest journey, from what you see and touch, to what you feel and experience.