OUR FOCUS
We design integrated hospitality concepts
that deliver transformative guest experiences.
We invent and re-invent consumer brands.
We design and develop hospitality concepts.
We design and develop retail experiences.
We plan and program mixed use developments.
We design and specify physical environments.
We assess and optimize guest experiences.
We activate and launch hospitality brands.
OUR PHILOSOPHY
You know the value of a great guest experience.
We understand the science that makes it possible.
By understanding and fulfilling fundamental human needs, brands can resonate with consumers on a deeper, more profound level. We’ve identified the three common needs that define the human response to social interaction, and every experience we design is focused on addressing these timeless needs in new ways.
We call this Hospitable Thinking.
Security
Safety First. On a primal level, humans have an instinctive need to feel safe and secure. Feeling secure in a social environment can reduce anxiety, mitigate stress, and stimulate well-being. By establishing a sense of security, your guests are psychologically predisposed to accept, embrace, and enjoy new experiences.
Surprise
Unexpected Delight. Unpredictability and surprise trigger a physiological response in humans, releasing dopamine into the pleasure centers in our brains, and making new experiences more memorable. Simply put, creating surprises will make your guests quite literally feel better.
Significance
Making Meaning. The ultimate luxury in life is a sense of purpose – the feeling that you are unique, special, and significant, and that someone else is thinking of you, what you need, and what you want. We seek out places and experiences that we think matter, and your guests aspire to playing a meaningful role in those experiences.
OUR CAPABILITIES
We have multiple disciplines,
but a singular focus.
We have built our team around five core capabilities.
Brand
Strategy
- Qualitative Research
- Market Assessment
- Category Insight
- Trend Mapping
- Brand Positioning
- Naming & Architecture
- Guest Profiling
F&B
Strategy
- Program Strategy
- Menu Development
- Beverage Development
- Journey Mapping
- Operating Strategy
- Marketing Strategy
- Hospitality Modelling
Graphic
Design
- Logo Design
- Identity Development
- Collateral Design
- Environmental Graphics
- Signage & Wayfinding
- Packaging Design
- Art Direction
Interior
Design
- Concept Design
- Schematic Design
- Design Development
- FF&E
- Construction Admin
- 3D Modeling
- Concept Evolution
Brand
Activation
- Web Design
- Social Strategy
- Influencer Marketing
- Content Strategy
- PR Activation
- Events Programming
- Production Oversight
Strategy
- Immersion Workshop
- Market Research
- Business Landscape
- SWOT Analysis
- Competitive Analysis Target
- Audience Insights
Hospitality
- Hospitality Modelling
- Menu Development
- Beverage Development
- Programming Consultation
- Loyalty Programs
- Operations Consultation
- Marketing & PR Strategy
- Service Manual Development
- Post-open Marketing
Branding
- Brand Positioning
- Brand Architecture
- Naming
- Brand Identity
- Brand Guidelines
- Copywriting
Graphics
- Art Direction
- Collateral Design
- Packaging
- Environmental Graphics
- Wayfinding
- Signage
- Editorial Design
- Digital Design
Interiors
- Experience Design
- Programming Master
- Concept Design
- Pop-up Design
- Schematic Design
- Design Development
- Construction Administration
- Styling
- Interior Roll-out Guidelines
OUR APPROACH
We take you from vision to action.
Our process is multi-disciplinary, collaborative, modular and fully-integrated.
Discover
Define
Design
Develop
Execute
OUR EXPERTISE
Delivering hospitality at scale.
We work with brands to enhance their guest experience.
Hotels
Food & Beverage
Mixed Use
Travel
Retail
