- Visual Identity
- Collateral Design
AvroKO, Interior Design
Rethinking what a cocktail bar in the American South could look, sound, taste, and feel like, The Wayward brings together cheeky, whimsical influences from punk to glam to garage rock and beyond.
A classic motorcycle suspended above the bar sets the mood, while hand-cut ice and vintage toys and games provide a perfectly balanced highbrow-meets-lowbrow counterpoint.
The brand expression embraces a gleefully irreverent cut-and-paste style inspired by zine culture. Strikethroughs, ink and Sharpie scribbles, torn photocopy effects, and gothic typefaces provide a look that’s upscale with attitude.