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Brand Bureau

  • The Wayward at Perry Lane Hotel

    The Wayward at Perry Lane Hotel

    savannah, ga

    An expressive, not-so-typical hotel watering hole.


    To dream up a refined-meets-rebellious epicurean cocktail bar experience inside Savannah’s Perry Lane Hotel


    BRAND Strategy

    • Naming

    Brand Design

    • Visual Identity
    • Collateral Design


    AvroKO, Interior Design

    The Approach

    Rethinking what a cocktail bar in the American South could look, sound, taste, and feel like, The Wayward brings together cheeky, whimsical influences from punk to glam to garage rock and beyond.

    The Expression

    A classic motorcycle suspended above the bar sets the mood, while hand-cut ice and vintage toys and games provide a perfectly balanced highbrow-meets-lowbrow counterpoint.

    The System

    The brand expression embraces a gleefully irreverent cut-and-paste style inspired by zine culture. Strikethroughs, ink and Sharpie scribbles, torn photocopy effects, and gothic typefaces provide a look that’s upscale with attitude.