The Wayward at Perry Lane Hotel
savannah, ga
An expressive, not-so-typical hotel watering hole.
SERVICES
BRAND Strategy
- Naming
Brand Design
- Visual Identity
- Collateral Design
CREDITS
AvroKO, Interior Design
The Approach
Rethinking what a cocktail bar in the American South could look, sound, taste, and feel like, The Wayward brings together cheeky, whimsical influences from punk to glam to garage rock and beyond.
![](https://www.brandbureau.com/wp-content/uploads/2023/10/wayward-space-2-1024x529.jpg)
The Expression
A classic motorcycle suspended above the bar sets the mood, while hand-cut ice and vintage toys and games provide a perfectly balanced highbrow-meets-lowbrow counterpoint.
![](https://www.brandbureau.com/wp-content/uploads/2023/10/wayward-menu-1.jpg)
![](https://www.brandbureau.com/wp-content/uploads/2023/10/wayward-animate-1.gif)
The System
The brand expression embraces a gleefully irreverent cut-and-paste style inspired by zine culture. Strikethroughs, ink and Sharpie scribbles, torn photocopy effects, and gothic typefaces provide a look that’s upscale with attitude.
![](https://www.brandbureau.com/wp-content/uploads/2023/10/wayward-menu-2-scaled.jpg)
![](https://www.brandbureau.com/wp-content/uploads/2023/10/wayward-menu-3-1-745x1024.jpg)
![](https://www.brandbureau.com/wp-content/uploads/2023/10/wayward-menu-4-1-1.jpg)
![](https://www.brandbureau.com/wp-content/uploads/2023/10/wayward-stationery-scaled.jpg)
![](https://www.brandbureau.com/wp-content/uploads/2023/10/wayward-menu-5-scaled.jpg)