Hello, we’re BB.

Brand Bureau

  • The Tillery

    The Tillery

    Mountain View, CA

    A Silicon Valley home
    that leans into the land,
    not the tech.

    THE ASK

    To offer something cool and full of personality, linking residents to both the city and the natural world

    SERVICES

    DISCOVERY

    • Competitive Analysis
    • Market Research
    • Trendscaping
    • Audience Studies
    • Creative Workshops

    BRAND STRATEGY

    • Positioning
    • Brand Definition
    • Naming
    • Brand Guidelines

    BRAND DESIGN

    • Visual Identity

    EXPERIENCE STRATEGY

    • Guest Experience
    • Program & Amenity Strategy

    Environment design

    • Concept Design
    • Schematic Design
    • Design Intent
    • Construction Oversight
    • Styling
    The Approach

    Location is the star. The Tillery is just a small step from downtown, adjacent to a shoreline road, integrated into a public park, and connected to the Valley’s heritage as a farming community.

    The Expression

    A friendly “farm and field” ethos draws graphic inspiration from vintage, hand-drawn California agricultural product packaging. Brand messaging emphasizes carefree well-being and communal comfort, positioning The Tillery as a platform for growth and improvement.

    The Space

    Our environment team created a place focused on sharing and wellness. Indoor/outdoor design and moments for gathering find form in The Trading Post, The Loft, The Barn, and The Library—full of discoverable nooks, collaboration areas, community bulletin boards, and a secret bar.