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Brand Bureau

  • The Bower

    The Bower

    Burlingame, CA

    A breath of fresh air in Burlingame.


    To develop a brand with an aspirational point of view and personality—in an already aspirational city



    • Competitive Analysis
    • Market Research
    • Trendscaping
    • Audience Studies
    • Creative Workshops


    • Positioning
    • Brand Definition
    • Naming
    • Messaging Guidelines
    • Brand Guidelines


    • Visual Identity
    • Collateral Design
    • Production Management
    The Approach

    Our ideas for The Bower all pointed toward the sky: bringing nature in and up, celebrating the rooftop as a quintessential California benefit, and making the surrounding world the highlight of the brand identity.

    The Expression

    Weaving together the rooftop greenhouse with the nearby shoreline, beaches, parks, bike trails, and natural splendor, our brand expression is fresh and warm. Messaging emphasizes centrality, belonging, and unparalleled access to both comfort and the outdoors.

    The Space

    The brand’s stylish “B” mark feels intriguing and elevated. Forest green, rust, and a teal that calls to mind ocean waves are orchestrated into swirling, dynamic graphic elements that suggest tree rings, rich marble, and even topographical maps.