Superfly, The Opposite House
BEIJING, China
Generational fusion.
Where old world charm meets fresh vibes.
SERVICES
BRAND STRATEGY
- Positioning
- Brand Definition
- Naming
- Brand Guidelines
BRAND design
- Visual Identity
- Collateral Design
- Digital Design
CREDITS
AvroKO Bangkok, Interior Design
Ren Shen Tun, Photography
![](https://www.brandbureau.com/wp-content/uploads/2023/11/superfly-lifestyle-1024x529.jpg)
The Approach
This retro-futuristic venue blends Beijing’s hip energy with an unapologetically bold attitude.
![](https://www.brandbureau.com/wp-content/uploads/2023/11/superfly-collateral-rt-1024x529.jpg)
The Expression
Drawing inspiration from Chinese street life, our vibrant palette echoes graphic novels and pop culture, adding touches of joy and delight to the interior design.
![](https://www.brandbureau.com/wp-content/uploads/2023/11/superfly-tote.jpg)
![](https://www.brandbureau.com/wp-content/uploads/2023/11/superfly-drinks-745x1024.jpg)
The System
Emanating a neo-pop ambiance that embraces traditional Chinese typologies, the saturated color palette captivates alongside daring and bold lines that demand attention.
![](https://www.brandbureau.com/wp-content/uploads/2023/11/superfly-bc-rt-1024x529.jpg)