Scotch & Soda
GLOBAL
A scalable, worldwide retail concept for The Free Spirit of Amsterdam.
SERVICES
Environment design
- Concept Design
- Schematic Design
- Prototyping
- Design Guidelines
![](https://www.brandbureau.com/wp-content/uploads/2023/10/scotchsoda-space-2-1-scaled.jpg)
The Approach
Our process was invigorated by textures: high-contrast Dutch streetscapes; the rich denim and wool textiles; the smooth coolness of Amsterdam’s symbols. Finding unity in diversity, the brand embodies Gezelligheid, a sense of conviviality, socialness, and contentment.
![](https://www.brandbureau.com/wp-content/uploads/2023/10/scotchsoda-space-3-2-scaled.jpg)
The Expression
We bring the brand to life with fresh spins on brand symbols and Amsterdam icons—like fluorescent St. Andrews Crosses and neon red lights—and interactive features like a staffed Denim Bar for repairs by day and DJ sets by night.
![](https://www.brandbureau.com/wp-content/uploads/2023/10/scotchsoda-space-4.jpg)
![](https://www.brandbureau.com/wp-content/uploads/2023/10/scotchsoda-space-5-1-745x1024.jpg)
The Space
We activated the space in ways befitting the brand idea The Free Spirit of Amsterdam: Delft blue paint and tiles, flexible shelving and displays, and “Easter egg” moments that unite style with fashion, and an overall layout that encourages circulation and discovery.
![](https://www.brandbureau.com/wp-content/uploads/2023/10/scotchsoda-space-6-1-scaled.jpg)