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Brand Bureau

  • Peregrin at Perry Lane Hotel

    Peregrin at Perry Lane Hotel

    savannah, ga

    A sleek and sultry, bright and breezy rooftop soirée.


    To channel Southern elegance into a destination-level hotel pool and perch


    Brand Strategy

    • Naming

    Brand design

    • Visual Identity
    • Collateral Design


    AvroKO, Interior Design

    The Approach

    Savannah is all about lush natural beauty, vivid colors, and doing things big. We endeavored to carry a combination of
    joie de vivre and understated ostentation from the ground floor of Perry Lane all the way to its stunning rooftop. 

    The Expression

    The name Peregrin alludes both to the regal peregrine falcon and the Perry Lane name. The brand expression draws on English gardens and topiary, midcentury stripes and dazzling colors, and the flora and fauna of this distinctively Southern seaport town.

    The System

    Pops of vivid color pair harmoniously with more restrained typography. White and charcoal patterning are offset with indigo tiles. A grand turf lawn is punctuated with garden sculptures. All of these elements balance play with prestige.