John Masters Organics
NEW YORK, NY
Repositioning a beauty legend with a refreshing, community-minded retail space.
SERVICES
Discovery
- Competitive Analysis
- Market Research
- Trendscaping
- Audience Studies
- Brand & Design Audits
- Creative Workshops
- Pre-Design Exploration
Brand Strategy
- Positioning
- Brand Definition
- Messaging Guidelines
- Brand Guidelines
Brand DESIGN
- Visual Identity
- Collateral Design
- Digital Art Direction
- Signage & Wayfinding
- Photography Creative Direction
Environment Design
- Concept Design
- Prototyping
- Design Guidelines
The Approach
Starting in 1994, John Masters Organics committed to premium, organic, cruelty-free products before those were household descriptors. We wanted to go back to the brand’s SoHo roots, harnessing urban wellness in an immersive, narrative-driven retail experience.
The Expression
The brand and the space invite guests to discover what makes them feel naturally beautiful inside and out. Through color, form, material, and an ingredient-driven story, guests can linger—and leave feeling reinvigorated, re-centered, and ready for the world.
The Space
Our retail design foregrounds a communal testing table, wellness concierge and tea service desk, and DIY mixing station. Guests then enter the salon—the heart of the space—before moving on to a stunning garden with festive lighting, sculptural seating, and a communal gathering table.
