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  • Dairies Coffeehouse & Cold Brew Bar

    Dairies Coffeehouse & Cold Brew Bar

    Atlanta, GA

    A shop and a business making a positive impact.

    THE ASK

    We built a brand for a farmer-and-supplier revenue-sharing business—and then a hospitality experience bringing it to life

    SERVICES

    DISCOVERY

    • Competitive Analysis
    • Market Research
    • Trendscaping
    • Audience Studies
    • Creative Workshops

    BRAND STRATEGY

    • Positioning
    • Brand Definition
    • Brand Guidelines

    BRAND DESIGN

    • Visual Identity
    • Collateral Design
    • Environmental Graphics
    • Signage & Wayfinding
    • Production Management

    Environment design

    • Concept Design
    • Schematic Design
    • Design Intent
    • Construction Oversight
    • Styling

    AWARDS

    Muse design awards

    • Interiors, Restaurant Gold
    The Approach

    Connecting consumers with Thrive’s positive impact, we turned the brand’s website and packaging into platforms to tell farmers’ stories. We also designed a 14-tap nitro cold brew bar inspired by coffee craft and tradition.

    The Expression

    Brand language emphasizes what matters: workers’ quality of life alongside quality of product, innovative solutions challenging the status quo, and a commitment to high ethical standards. This plays out through educational moments, a celebration of process, and communal cupping tables.

    The Space

    The shop is a creative-minded, much-loved community gathering place. A huge array of outside-the-box drinks (e.g., espresso with cereal-infused milk) evoke a curiosity about origin and craft, while reclaimed furniture, handmade fixtures, and vintage coolers hint at rich lives lived.