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  • City Ridge

    City Ridge

    Washington, dc

    Spectacular city living, simplified.

    THE ASK

    To build a brand for a massive mixed-use residential project flexible enough to accommodate four apartment buildings, retail, office, and a social club

    SERVICES

    DISCOVERY

    • Competitive Analysis
    • Market Research
    • Trendscaping
    • Audience Studies
    • Brand & Design Audits
    • Creative Workshops

    BRAND strategy

    • Positioning
    • Brand Definition
    • Brand Architecture
    • Naming
    • Messaging Guidelines
    • Copywriting
    • Brand Guidelines

    BRAND DESIGN

    • Visual Identity
    • Collateral Design
    • Digital Art Direction
    • Website Design
    • Signage & Wayfinding
    • Photography Creative Direction
    • Production Management
    The Approach

    Giving each residential brand its own unique positioning—name, identity, and sense of
place supported by on-site amenities—was of prime importance. We strove to convey the lifestyle component of the project: its unique blend of city culture, suburban convenience, and
small-town comfort.

    The Expression

    Our aesthetic and messaging were drawn from this site itself, bordering DC’s Glover–Archbold Park and leveraging adaptive reuse of striking historic architecture. This is a holistic environment, a place for becoming, for connection, and for individuality.

    The System

    A palette drawn from the natural world. Gestural graphic elements that feel bold, boundless, and organic. Overlapping patterns, a crisp system of typography. Everything drawn together by a feeling of fluid motion.