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Brand Bureau

  • Automata

    Automata at the Centara Grand Hotel

    OSAka, JApan

    Trendy meets techy
    in Osaka.


    To entice Osaka’s trendsetters with a vibrant, high-energy evening experience.


    Brand STRATEGY

    • F&B Concept
    • Naming
    • Brand Guidelines


    • Visual Identity
    • Collateral Design
    • Uniform Design


    AvroKO Bangkok, Interior Design

    The Approach

    Retro and futuristic, AUTOMATA attracts interesting groups that love to get the party started.

    The Expression

    Inspired by Japanese gaming culture, sci-fi films, and surrealist artists of the 1970s, we imagined a striking parallel reality and brought it to life with no-holds-barred design elements.

    The System

    Embracing space-age aesthetics and retro-futurism, our neon palette of pink and blue hues is designed to spark excitement, reminiscent of cyberpunk films like Blade Runner.