Arlo Hotels
New york, ny
Design-forward, limited-service hotels for today’s world traveler.
THE ASK
Create a unique brand and boutique microhotel experience for discerning, cosmopolitan urban travelers
SERVICES
DISCOVERY
- Competitive Analysis
- Market Research
- Trendscaping
- Audience Studies
- Creative Workshops
BRAND STRATEGY
- Positioning
- Brand Definition
- Brand Architecture
- Naming
- Messaging Guidelines
- Brand Guidelines
BRAND DESIGN
- Visual Identity
- Collateral Design
- Website Design
- Photography Creative Direction
- Production Management
EXPERIENCE STRATEGY
- Signature Touchpoints
- Guest Experience
- Customer Journeys
AWARDS
Sleeper ahead
- The New Concept of the Year Award, Arlo Hotel
- Best Guestrooms, Arlo Soho & Arlo Nomad
nyc x design
- Best Boutique Hotel, Arlo Soho
GOLD KEY AWARDS
- Best Emerging Hotel Concept
ILC INDIE AWARDS
- Best Independent Hotel
CREDITS
AvroKO, Interior Design
The Approach
Local. Creative. Efficient. For travelers who value city time over room time, Arlo Hotels represents expression without excess. Dynamic and energetic, yet restrained, it’s pragmatic, vibrant, and fun.
The Expression
The Arlo brand makes room for guests’ imaginations to take hold. Utilitarian type communicates crisply. A bright palette conveys optimism. Graphic gestures provide moments of delight.
The System
Patterns, grids, and brushstrokes draw inspiration from urban design. Coupled with photography grounded in a sense of place, they deliver emphasis, enthusiasm, and emotion.
