Arlo Hotels
New york, ny
Design-forward, limited-service hotels for today’s world traveler.
THE ASK
Create a unique brand and boutique microhotel experience for discerning, cosmopolitan urban travelers
SERVICES
DISCOVERY
- Competitive Analysis
- Market Research
- Trendscaping
- Audience Studies
- Creative Workshops
BRAND STRATEGY
- Positioning
- Brand Definition
- Brand Architecture
- Naming
- Messaging Guidelines
- Brand Guidelines
BRAND DESIGN
- Visual Identity
- Collateral Design
- Website Design
- Photography Creative Direction
- Production Management
EXPERIENCE STRATEGY
- Signature Touchpoints
- Guest Experience
- Customer Journeys
AWARDS
Sleeper ahead
- The New Concept of the Year Award, Arlo Hotel
- Best Guestrooms, Arlo Soho & Arlo Nomad
nyc x design
- Best Boutique Hotel, Arlo Soho
GOLD KEY AWARDS
- Best Emerging Hotel Concept
ILC INDIE AWARDS
- Best Independent Hotel
CREDITS
AvroKO, Interior Design
![](https://www.brandbureau.com/wp-content/uploads/2023/06/arlo-space-1-scaled.jpg)
The Approach
Local. Creative. Efficient. For travelers who value city time over room time, Arlo Hotels represents expression without excess. Dynamic and energetic, yet restrained, it’s pragmatic, vibrant, and fun.
![](https://www.brandbureau.com/wp-content/uploads/2023/06/arlo-tote-scaled.jpg)
The Expression
The Arlo brand makes room for guests’ imaginations to take hold. Utilitarian type communicates crisply. A bright palette conveys optimism. Graphic gestures provide moments of delight.
![](https://www.brandbureau.com/wp-content/uploads/2023/06/arlo-tote-2.jpg)
![](https://www.brandbureau.com/wp-content/uploads/2023/06/arlo-collateral-1-1-scaled.jpg)
![](https://www.brandbureau.com/wp-content/uploads/2023/09/arlo-lifestyle.jpg)
The System
Patterns, grids, and brushstrokes draw inspiration from urban design. Coupled with photography grounded in a sense of place, they deliver emphasis, enthusiasm, and emotion.
![](https://www.brandbureau.com/wp-content/uploads/2023/09/arlo-lifestyle-2.jpg)
![](https://www.brandbureau.com/wp-content/uploads/2023/06/arlo-collateral-2-scaled.jpg)