Anchovy Social
Washington, DC
Coastal Italian aperitivo culture comes to the Anacostia Riverside.
SERVICES
DISCOVERY
- Creative Workshop
BRAND STRATEGY
- Positioning
- Brand Definition
BRAND DESIGN
- Visual Identity
- Collateral Design
- Digital Art Direction
AWARDS
Interior Design magazine
- Best of Year Awards, Marketing & Branding Collateral, Finalist
The Approach
Channeling a breezy, waterfront world where camaraderie takes the shape of seafood towers, where socializing is seamlessly woven into everyday life, and where Washingtonians feel like they’re stepping into Cinque Terre.
The Expression
Perched atop DC’s Thompson Hotel at the Navy Yard, USHG’s sense of NYC cool is filtered through youthful energy and whimsical fun with a clear waterfront influence and a distinct Italian flair.
The System
Hand-drawn anchovies raise their eyebrows in surprise. They come together to enjoy a cold drink by the water. They feast their eyes on bubbly yet delicate lettering and a nautically inspired palette.
