Allelo
St. petersburg, FL
A Mediterranean restaurant finds its flock and spreads its wings.
SERVICES
DISCOVERY
- Competitive Analysis
- Creative Workshops
BRAND Strategy
- Naming
BRAND DESIGN
- Visual Identity
- Collateral Design
- Signage & Wayfinding
CREDITS
AvroKO, Interior Design
The Approach
When birds flock together, they’re exhibiting allelomimetic behavior: reinforcing one another’s group behaviors. Allelo brings disparate pieces together in dialogue: two continents’ coastlines, a refined playfulness, and vivid colors in an elegant setting.
The Expression
The brand expression includes a hand-drawn shorebird (“Ted”), a stamp-like location mark, and a palette that includes cloud, coral, and ocean blue. Together, this identity draws inspiration from the St. Petersburg surroundings and from an on-site mural by local artist Annette Gloomis.
The System
Our playful yet polished graphics complement interior design from our sister studio AvroKO. Colorful patterns are interspersed with dynamic and highly flexible typography and imagery of flora and fauna, conjuring both the Gulf and the Mediterranean.
