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Brand Bureau

  • Akikos


    San Francisco, CA

    A bold look for a Bay Area sushi institution’s new flagship location.


    To reimagine graphics and visuals for the second generation of the brand that introduced traditional omakase to San Francisco


    brand design

    • Visual Identity
    • Collateral Design
    The Approach

    Chef–owner Ray Lee collaborated
    with AvroKO’s design team and BB’s graphics team to create a twentieth-century futurist aesthetic blending Japanese and American modernism with bespoke wood and tile details.

    The Expression

    Clean and simple type treatments deliver information clearly. Crisp, full-bleed graphic patterns overlap, with the color palette responding to passing seasons. The brand icon—a line drawing of a fish—is effective while providing a touch of whimsy.

    The Space

    Our sister studio AvroKO’s interior design includes a theatrical, open-concept chef’s stage. This hero feature—in dialogue with 1970s Japanese graphic design and gestural Gutai art—inspired the brand identity, highlighting seasonal ingredients.