Clayton
DENVER, CO
A hotel and member’s club that are highly curated for the highly curious.
THE ASK
To create an exclusive yet inclusive hotel and social club brand—including F&B offerings—that delivers dynamism and diversity to the Cherry Creek neighborhood.
SERVICES
BRAND STRATEGY
- Positioning
- Brand Guidelines
- F&B Naming
BRAND DESIGN
- Visual Identity
- Collateral Design
- F&B Visual Identity
- F&B Collateral Design
CREDITS
AvroKO, Interior Design
Garrett Rowland, Interior photography
The Approach
Our sister studio AvroKO’s design pillars informed our work—simple timber forms, metals and jewel tones, and minerals and stone.
The Expression
Our strategy and design flowed from the personality of a culturally aware collector amassing regional objects and insights. The idea of refined rebelliousness played out in a sophisticated yet rugged hand-drawn retro word mark, gold accents, and eye-catching geometric shapes.
The System
As we created graphics and patterns, we sought out organic forms, connections, movement, and dichotomy to balance the social club’s inclusive exclusivity.
