Blue Flamingo Resort
Key west, Florida
A delightfully unpredictable pool-party paradise in Key West that stands out in a sea of quality hospitality.
THE ASK
Rebrand two adjacent properties into one cohesive experience, creating a brand vibrant enough to overcome a less-than-ideal location and attract visitors who are looking to experience Key West’s famous playful, laid-back attitude without the high prices and crowds of Old Town.
SERVICES
BRAND STRATEGY
- Positioning
- Brand Definition
- Naming
- Brand Guidelines
BRAND DESIGN
- Visual Identity
- Illustration
- Collateral Design
- Website Design
- Environmental Graphics
- Signage & Wayfinding
- Hotel Campaign Direction
The Approach
To stand out in our serene New Town neighborhood, we’ve built a place where Key West’s party-loving playfulness balances with poolside bliss. The name Blue Flamingo flips the feathered mainstay of the Keys on its head, signifying an experience that blends elegance with good humor and fun.
The System
We drew a series of hand-crafted illustrations of Blue Flamingo’s rambunctious mascot, and created a distinctive color palette of Sky, Shrimp, Bone, and Navy. A hand-written logo pairs with airy and refined typography to lend contemporary polish.
The Expression
Down-to-earth copywriting, imaginative programming and F&B strategies, and understated color-blocked interiors blend tropical ease with rebellious whimsy.