Positioning, Experience Strategy, Culinary Direction, F&B Masterplanning
Quay Quarter Tower
This new development in the heart of the CBD is seconds from Sydney’s most iconic sites. AMP wanted the Food Hall at its core to be an ’11/7′ destination that is buzzy and busy at all times of the day, night and weekend. Since it would be unlike anything else in this traditionally strictly business-related zone, they came to Brand Bureau to develop a destination that would connect to and resonate with the public.