Experience Strategy, Brand Identity, Collateral Design, Interior Design
Gotham West Market
New York City
Creating a cultural hub for seasoned New Yorkers and visitors alike.
A first-of-its-kind retail and dining destination in New York City’s Hell’s Kitchen, Gotham West Market is home to eight artisanal food vendors and one elite bike shop that come together to create a hub of community for the neighborhood residents while serving as a must-try destination for all New Yorkers and tourists alike. The community of cyclists in the neighborhood as well as urban street culture serve as the inspiration both in terms of aesthetics and functionality featuring two operable facades that seasonally allow cyclists and pedestrians to enjoy sidewalk service directly at the bar or at an adjacent table, a bike valet / concierge, long wooden communal tables accommodating small or large parties that can explore the different amenities the market offers, individually styled vendor areas, vibrant graphics and directional signage, and an interactive postcard wall where patrons can write and send mail.