Services

Interior Design, Experience Strategy, Brand Identity, Collateral Design, Digital Design, Concept Development, Menu Development
Genuine Superette
New York City
Bringing West Coast cool to NYC’s Little Italy.
GENUINE Superette opened as a slight twist to its sister restaurant, GENUINE Roadside, with a design inspired by the bodegas and superettes lining the California coast. Complete with a brightly-colored California-landscape mural, working boombox, adjustable light fixtures, and menu board light boxes, this space transports diners away from the busy NYC streets to sample and experience a hint of West Coast cool.










