Interior Design, Experience Strategy, Brand Identity, Collateral Design, Digital Design, Concept Development, Menu Development
New York City
Bringing West Coast cool to NYC’s Little Italy.
GENUINE Superette opened as a slight twist to its sister restaurant, GENUINE Roadside, with a design inspired by the bodegas and superettes lining the California coast. Complete with a brightly-colored California-landscape mural, working boombox, adjustable light fixtures, and menu board light boxes, this space transports diners away from the busy NYC streets to sample and experience a hint of West Coast cool.