Brand Design, Interior Design & Architecture
New York, New York
Bringing West Coast cool to NYC’s Little Italy.
GENUINE Superette opened as a slight twist to its sister restaurant, GENUINE Roadside, with a design inspired by the bodegas and superettes lining the California coast. Complete with a brightly-colored California-landscape mural, working boombox, adjustable light fixtures, and menu board light boxes, this space transports diners away from the busy NYC streets to sample and experience a hint of West Coast cool.