Brand Design, Interior Design, Hospitality Strategy
Cocktail culture democratized.
Create and build a laboratory space and to experiment with extending the fast-casual concept to the beverage industry, thereby inventing the first fast-casual bar.
What do you do with 575 square feet of subterranean space with no windows, no rules, and a tight budget? You make it feel like the best kept secret worth sharing in Manhattan. And, you keep it constantly evolving.
We created a help-yourself experience, blurring the lines between guest and bartender, where guests feel as comfortable ordering a fancy cocktail out of a can as they do grabbing a beer from one of the self-service fridges.
Evocative of a bodega-style liquor store, the space seamlessly integrates DIY mentality with that of a traditional cocktail bar.
The concept breaks traditional boundaries between the front and back of the bar, allowing guests to get behind the bar and play bartender for their friends. (Only if they take the Monday night ‘Master Mixology’ course.) With the endlessly Instagram-worthy and easily mobile cha-chunker (a canned beverage with an inverted mini liquor bottle, a garnish, and a straw),
Liquorette is proof that fast-casual can extend beyond the limitations of food in memorable and meaningful ways through smart programming, guest education, and drinks that self-promote their own brands. Call us batshit crazy, but we think it works!