The facial workout studio, FaceGym, enlisted the help of Brand Bureau to design the interiors and graphics for its first flagship studio in London’s King’s Road. The design team collaborated with founder Inge Theron to create a salon experience that resembles more of a lifestyle concept than a traditional retail space. Inspired by the seventies aesthetic of Bronwen Meredith’s Vogue Body and Beauty Book but with a contemporary twist, the space takes on a “future retro” look that pays homage to the ancient beauty practices FaceGym bases its services upon, while showcasing its progressive approach towards beauty.