Brand Identity, Collateral Design
Duck Duck Goat
A quintessential American
Following the vision of chef Stephanie Izard and her desire to produce, as she cheekily states, “reasonably authentic” Chinese cuisine through an American lens, AvroKO together with Brand Bureau created a restaurant that represents an “everytown Chinatown” – a dream-like version of the stores and shops that can be found in all quintessential Chinatowns in America. The outdoor / indoor style of these neighborhoods is brought to life via each dining room entryway that’s envisioned as a store front. 1960s saturated cinema played a significant role in the use of color leading to a vibrant and over-saturated palette evoking the eclectic irreverence and curious chaos found in most American Chinatown communities. The use of humble materials was also vast in these neighborhoods after WWII, which led to the installation of Western-style wallpapers, sheet-form wall paneling, and simple metals. The goat theme is not lost either as goat figurines are found throughout the restaurant in gleaming gold, cool jade and more.