Brand Bureau set out to enhance the already iconic style of Crave Cupcakes by implementing the idea of nostalgia surrounding icing cupcakes and drinking coffee as well as the comfortable warmth felt in locally-owned coffee shops.

Inspired by the nostalgia, excitement, drama, process and craftsmanship of making cupcakes, Brand Bureau put together a cheerful and playful yet clean aesthetic that paved the way for a welcoming grab-and-go bakery. As the brand expanded to offer coffee, warmer motifs were brought in through the use of natural wood and custom lighting to create an environment where patrons would not only frequent the store but choose to sit and stay, conduct meetings, and interact with other guests and staff.