Thrive was founded on a vision: they believed that through revenue-sharing with farmers, they could create a more sustainable and transparent supply chain, improving the livelihood of their farmers and the quality of their coffee, too. And they were right. For years, they’ve been supplying coffee to partners across the country—now, as the brand continues to mature and grow, they’re developing their own consumer-facing brand and hospitality experience. They tapped Brand Bureau to help them figure out how to deliver their message (and coffee) to consumers in a way that proves their impact.

Through the Thrive Farmer’s brand, we sought to emotionally connect consumers with the positive impact Thrive has on coffee farmers’ lives. We turned Thrive’s website and packaging into a platform to tell individual farmers’ stories. We also worked with the Thrive team to develop the concept for Dairies Coffeehouse & Cold Brew Bar—a 14-tap nitro cold brew bar with clean food and design inspired by the craft and tradition of coffee farmers. It’s a place that serves the local community and, in doing so, a greater humanitarian mission.