Bud’s Goods & Provisions
Watertown’s new best bud.
Bud’s Goods & Provisions is a New England cannabis brand centered around an honest, sustainable cannabis buying experience. For their newest location in Watertown, MA, Brand Bureau was tasked with creating a new design perspective, one that was original yet timeless, authentic to the brand and the local community.
As the first cannabis store to be built on the ground floor of a multi-family apartment building, we had a unique opportunity to engage the local community while defining what the New England cannabis experience could be.
We structured our “New England Original” concept around a combination of the American coastal lifestyle, modern retro classics, and neighborly approachability. Our interior aesthetic drew inspiration from the vernacular of colonial houses, with white oak wood and charcoal soapstone – a nod to New England kitchens – repeated throughout. Modern finishes in Bud’s brand colors bring in a more contemporary context.
We broke down the 1,750 SF space into five rooms, creating a residential feel. Furniture and fixtures were developed with the size of the product in mind, providing opportunities to highlight the plant and educate consumers.
A custom stained-glass motif behind the POS is actually a film applied mosaic, honoring the regulatory parameter of having all glass storefronts concealed on the outside while paying homage to the surrounding industrial buildings. Utilizing Bud’s brand colors, it’s one final nod to Bud’s Watertown home, and the community it hopes to welcome back time and again.