Naming, Brand Identity, Messaging, Collateral Design, Brand Guidelines
Bar Stanley at Neiman Marcus
New York City
Hello, Mr. Stanley.
Although Hudson Yard’s Neiman Marcus is the very first to open in New York City, for the department store, it felt like coming home. The brand was founded on the idea of bringing the cosmopolitan shopping experience to women across the country. Now in the epicenter of cosmopolitan shopping itself, Neiman Marcus sought to woo New Yorkers by speaking to their other passion: food.
Though he was described as the ‘de facto mayor of Dallas,’ Stanley Marcus was better known by the nickname adorned on him by neighbors and Neiman employees alike: Mr. Stanley. Bar Stanley pays homage to the man behind the name, and his belief that elegance should not come at the expense of friendliness. Instead of a traditional menu, we introduced a patinaed leather notebook; for a check presenter, we use a luxury men’s wallet. Weaving together fashion textiles like herringbone, pinstripe, windowpane and archival photos from Marcus’s work and travels, the brand invites guests to take a walk in Mr. Stanely’s shoes.