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Tim Hortons

Victoria Prowse
Services Positioning, Interior Design Tim Hortons Global, Prototype Returning to Hometown, Canada. The Brief Since 1964, Tim Hortons has delivered something that most fast food chains can only dream of: genuine, human warmth. From their friendly staff to their beloved Toronto Maple Leafs founder, Tim Hortons has always been fundamentally for and by Canada. They...

Protagonist

Victoria Prowse
Services Positioning, Brand Architecture, Brand Experience, Naming, Brand Identity, Messaging, Packaging & Collateral Design, Brand Guidelines, Culinary Direction, Menu Development, Uniform Direction, Brand Photography, Interior Design, OS&E Styling, Hospitality Operations Consulting Awards & Accolades Hospitality Design HD Awards 2020, Visual Identity Winner Interior Design Magazine Best of Year Awards 2019, Brand Identity Honoree Protagonist Charlotte,...

Casa Barilla

Victoria Prowse
Services Design Strategy, Positioning, Messaging, Brand Identity, Collateral, Interior Design Casa Barilla National, Multiple Locations A new home for a beloved pantry staple. The Brief World famous pasta purveyor Barilla came to us to help them scale their fast-casual restaurant brand. Though their pasta products had long been household favorites, Barilla's brick and mortar presence...

Anchovy Social

Victoria Prowse
Services Positioning, Naming, Brand Identity, Collateral Anchovy Social Washington D.C. A little taste of Cinque Terre for D.C. The Challenge Each Union Square Hospitality Group (USHG) restaurant is a New York institution in its own right. For decades this legacy has been carefully cultivated close to home, but with the Thompson Hotel in DC, USHG...

Zodiac Room

Victoria Prowse
Services Naming, Brand Identity, Messaging, Collateral Design, Brand Guidelines The Zodiac Room by Neiman Marcus New York City Bringing back the power (shopping) lunch. The Brief The first Zodiac Room at the original Neiman Marcus in Dallas has served lunch to the elegant women of Texas since the 1960s. For Hellen Corbit, the celebrated chef...

Bar Stanley

Victoria Prowse
Services Naming, Brand Identity, Messaging, Collateral Design, Brand Guidelines Bar Stanley at Neiman Marcus New York City Hello, Mr. Stanley. The Brief Although Hudson Yard’s Neiman Marcus is the very first to open in New York City, for the department store, it felt like coming home. The brand was founded on the idea of bringing...

The Holler

Victoria Prowse
Services Positioning, Naming, Brand Identity, Collateral Design, Culinary Direction, Interior Design, Wayfinding The Holler Bentonville, AR A new kind of hospitality experience. The Brief Bentonville, Arkansas, is an anomaly. It’s home to abundant forest and bike trails, mom-and-pop shops, a contemporary art museum, and the world’s largest company. Ropeswing, a hospitality development group dedicated to...

Barnes & Nobles Kitchen

Victoria Prowse
Services Naming, Experience Strategy, Brand Identity, Messaging, Collateral Design, Interior Design Barnes & Noble National Never judge a book by its cover. The Brief Responding to the continued momentum in online shopping, Barnes & Noble turned to Brand Bureau to reframe the role of their retail stores to strengthen their loyal customer base, while introducing...

Panera

Victoria Prowse
Services Brand Identity, Collateral Design, Interior Design Panera National The "Mother Bread" of design. Brand Bureau was tasked with developing a fresh re-interpretation of Panera’s bakery cafés using their Princeton, New Jersey location as the foundational flagship for rollout across the U.S. As a departure from the brand’s existing “Mother Bread” concept and aesthetic, the...

Bluesmoke

Victoria Prowse
Services Positioning, Brand Identity, Messaging, Collateral Design, Digital Design, Brand Guidelines Bluesmoke New York City The evolution of New York ‘cue. The Brief After 15 years serving authentic, American barbecue right here in New York City, Bluesmoke is taking its show on the road in a new, fast-casual format. Through a robust, ownable, and functional...
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