The Wayward at Perry Lane Hotel
savannah, ga
An expressive, not-so-typical hotel watering hole.
SERVICES
BRAND Strategy
- Naming
Brand Design
- Visual Identity
- Collateral Design
CREDITS
AvroKO, Interior Design
The Approach
Rethinking what a cocktail bar in the American South could look, sound, taste, and feel like, The Wayward brings together cheeky, whimsical influences from punk to glam to garage rock and beyond.
The Expression
A classic motorcycle suspended above the bar sets the mood, while hand-cut ice and vintage toys and games provide a perfectly balanced highbrow-meets-lowbrow counterpoint.
The System
The brand expression embraces a gleefully irreverent cut-and-paste style inspired by zine culture. Strikethroughs, ink and Sharpie scribbles, torn photocopy effects, and gothic typefaces provide a look that’s upscale with attitude.
