Perry Lane Hotel
Savannah, ga
A refined, richly layered Southern belle.
SERVICES
DISCOVERY
- Competitive Analysis
- Market Research
- Trendscaping
- Audience Studies
- Creative Workshops
BRAND STRATEGY
- Positioning
- Brand Definition
- Naming
- Messaging Guidelines
- Brand Guidelines
BRAND DESIGN
- Visual Identity
- Collateral Design
- Production Management
EXPERIENCE STRATEGY
- Signature Touchpoints
- Guest Experience
CREDITS
AvroKO, Interior Design
The Approach
Playfully sophisticated interiors from our sister company AvroKO called for branding and design that speak with a distinctly modern and luxurious Savannah dialect, carrying refinement and a knowing wink through every aspect of the experience.
The Expression
Savannah’s nickname—the Hostess City—inspired us to balance whimsy and restraint. Worldly sophistication and down-home charm found expression in a friendly walking map, quirky styling in public spaces, and F&B concepts that delivered on storytelling.
The Space
The hotel’s design is based on the city’s unique urban plan, which is dotted with town squares that fuel a spirited sense of camaraderie. Public spaces feel closely related to one another while allowing for individual style, glamor, and vernacular—from the screening room to the library to the rooftop pool.
