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Brand Bureau

  • Arlo Hotels

    Arlo Hotels

    New york, ny

    Design-forward, limited-service hotels for today’s world traveler.

    THE ASK

    Create a unique brand and boutique microhotel experience for discerning, cosmopolitan urban travelers

    SERVICES

    DISCOVERY

    • Competitive Analysis
    • Market Research
    • Trendscaping
    • Audience Studies
    • Creative Workshops

    BRAND STRATEGY

    • Positioning
    • Brand Definition
    • Brand Architecture
    • Naming
    • Messaging Guidelines
    • Brand Guidelines

    BRAND DESIGN

    • Visual Identity
    • Collateral Design
    • Website Design
    • Photography Creative Direction
    • Production Management

    EXPERIENCE STRATEGY

    • Signature Touchpoints
    • Guest Experience
    • Customer Journeys

    AWARDS

    Sleeper ahead

    • The New Concept of the Year Award, Arlo Hotel
    • Best Guestrooms, Arlo Soho & Arlo Nomad

    nyc x design

    • Best Boutique Hotel, Arlo Soho

    GOLD KEY AWARDS

    • Best Emerging Hotel Concept

    ILC INDIE AWARDS

    • Best Independent Hotel

    CREDITS

    AvroKO, Interior Design

    The Approach

    Local. Creative. Efficient. For travelers who value city time over room time, Arlo Hotels represents expression without excess. Dynamic and energetic, yet restrained, it’s pragmatic, vibrant, and fun.

    The Expression

    The Arlo brand makes room for guests’ imaginations to take hold. Utilitarian type communicates crisply. A bright palette conveys optimism. Graphic gestures provide moments of delight.

    The System

    Patterns, grids, and brushstrokes draw inspiration from urban design. Coupled with photography grounded in a sense of place, they deliver emphasis, enthusiasm, and emotion.