On June 17th Brand Bureau’s COO, Lynn Juang, alongside New York restaurateur, Juan Correa, of Llama Inn and Llama San, joined OpenTable’s Chief Operating Officer Andrea Johnston, as part of a webinar series to discuss the state of the industry.
On the heels of Brand Bureau’s Roadmap to Recovery, the trio discussed the guide in an effort to help businesses tackle the reopening process while keeping brand, design, and hospitality best practices in mind.
Each of OpenTable’s webinars are in support of an industry-adjacent charitable organization or company in need of support—this webinar donated to Rethink Food NYC.
Tips to Optimize OpenTable…
‘Open Door’ pricing
With no subscription fees through the end of 2020, no cover fees through September 30, 2020, and a 50% discount on cover fees through 2020, there has never been a better time to partner with OpenTable. We anticipate a change in consumer behaviour and more people wanting a guaranteed reservation moving forward.
Take advantage of reporting
With OpenTable’s ability to accurately track turn times, ensuring these are within a 15 minute window will allow for restaurants to optimize their turn times during restricted occupancies.
As people flock to make reservations, ensure your current business profile accurately reflects your current hours of operation offerings, and any revised reservation processes.
Give the option of specific seating
Now more than ever, guests may have a strong preference for their seating arrangements within a dining area. Consider the potential for allowing bookings for specific tables or zones within the restaurant.
Revisit your PDR
Your PDR may provide valuable additional seating. Consider re-evaluating minimums to book and reconsider a new way of activating private events.